Ethics
"Connecting nutrition, the environment and well-being."
Ancient Sun Nutrition was founded to make a positive
contribution to our planet and its inhabitants at a critical juncture
in human history. Our company grows out of a simple but revolutionary
mandate. We believe that the time has come to bring an end to
unnecessary pain and suffering, wherever and whenever possible.
Dis-ease today is rampant at every level of our
society. The statistics are mind-numbing and tragic:
1. Heart Disease
. # 1 cause of death in the
US; 725,000 deaths per annum (1999)
2. Cancers of all types
. #2 cause of death in
US; 549,838 deaths per annum (1999)
3. Diabetes
..
#6 cause of death in US; 70,000
deaths per annum (1998)
4. Pneumonia
..90,000 deaths per
annum (1998)
5. Kidney Disease
...35,000 deaths
per annum (1999)
6. Chronic Liver Disease
25,192 deaths
per annum (1998)
7. Alzheimer's disease...#8 cause of death in
US; 44,536 deaths per annum (1999)
8. Aids/HIV
.14,802 deaths per annum
(1999)
9. Hepatitis
5,000 deaths per annum
(1999)
10. Food poisoning
.5,000-9,000 deaths
per annum in US
11. Food related Illness,
. 76,000,000 cases
reported per annum in US
12. Overweight 35% of US Pop and 26% of US pop
Obese (Adults only) Total 61% US
13. Influenza
.1724 deaths per annum
(1999)
14. Children under 5 years of age; 783,000 reported
cases per annum of Pneumonia
15. Children 5-17 years of age; 883,000 reported
cases per annum of Pneumonia
16. Children under 5, 11,000,000 reported cases
of acute ear infection per annum
17. Children 5-17, 6,400,000 reported cases of
acute ear infection per annum
18. 4% to 6% of US Population estimated to have
symptoms of ADD/ADHD
Based upon the above statistics, (which are far
from complete), and to place these figures in context: approximately
58,000 Americans lost their lives during 8 years of conflict in
Vietnam, yet each and every year in the United States more than
1,564,368 Americans die from largely preventable health conditions,
almost 27 times the number who died in the entire Vietnam War.
This may give some idea of the actual magnitude of the current
health crisis in America.
Yet, the fact is, dis-ease is not the natural
condition of the body/mind and is largely a matter of personal
choice; conscious or unconscious. ( Not a popular notion in our
present health paradigm!) Throughout the 1800's and into the early
1900's, numerous written eyewitness accounts from doctors, dentists,
explorers, adventurers, trappers, and scientists, testified to
the fact that upon visiting or living with indigenous native peoples,
who were still eating the traditional diet and living according
to their teachings; what they observed was the amazing absence
of chronic degenerative disease, including diabetes, heart disease
and cancers.
According to Dr Weston Price, a dentist who spent
20 years living and traveling among indigenous cultures; dental
caries (tooth decay) and gum disease were rare or non-existent.
Most written accounts from the individuals who were witness to
these apparently amazing facts of native life, observed that the
indigenous peoples became susceptible to all manner of disease
and illness upon leaving their traditional environment and native
diet. It was noted that the only remedy or cure for indigenous
people who had acquired these modern diseases was to return to
their native villages, lifestyle and diet, otherwise in most cases
they became much sicker and soon died.
Dr. Albert Schweitzer wrote a colleague in London
in the early 20th century from Gabon, Africa, to the effect that
he was astounded by the fact that he had conducted some 10,000
medical examinations of native peoples of Gabon, finding little
or no evidence of diabetes, tumors or heart disease. At that time
in England, those conditions were becoming more and more common,
especially among the upper classes; though not even statistically
close to our current worldwide pandemic.
It is clear from the evidence at hand that Science,
Government and our educational institutions have failed miserably
to understand the causes or cures of much of today's illness.
Millions are dying and suffering unnecessarily from preventable
conditions. This is our current National and International dilemma.
Ancient Sun carries a mandate to be a part of
a global solution to this urgent and untenable state of affairs.
Our strategy is to incorporate and blend traditional foods and
traditional wisdom with state of the art marketing and packaging.
Our mission is to share the knowledge and ways of life that kept
many indigenous people healthy and happy for thousands and thousands
of years. This is not to imply that a total return to the traditional
ways of life is likely or desirable. It is not going to happen.
It is time, however, to understand and apply wherever and whenever
practical, the timeless wisdom and knowledge that belonged to
many ancient indigenous peoples.
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